Client case study · Local pet care
Dusty Dog Grooming.
Connecting local search, a faster website, and paid video to help a grooming business get found.
01 The context
A clearer path from
discovery to action.
Dusty Dog Grooming is a local pet-care business with a Wix website. Search visibility, calls, and direction requests are practical ways for nearby customers to find the salon and take the next step.
The challenge
Connect the website, local search presence, and marketing activity so the business could become easier to discover and contact.
My role
Built and optimized the Wix website, implemented technical and local SEO, improved Google Business Profile, and worked across measurement, YouTube Ads, social presence, and AI search visibility.
02 The approach
Connecting the right pieces.
Strategy
- Treat the website and local search presence as one customer journey, with clear routes from discovery to contacting or visiting the salon.
- Combine technical SEO, Schema.org, and Google Business Profile optimization with visibility across AI-assisted search.
- Use GA4 and Google Search Console to understand website and search activity, alongside YouTube campaign reporting.
Implementation
- Built and optimized the Wix website, including mobile performance and the presentation of the salon’s services.
- Implemented technical SEO, local SEO, Schema.org, and Google Business Profile improvements.
- Set up GA4 and Google Search Console, ran YouTube Ads, and supported the business’s social presence.
- Worked on GEO and AEO to improve how the business appeared in AI-assisted search.
Wix · Google Business Profile · Google Ads · GA4 · Google Search Console · Schema.org
03 The results
What the work made possible.
33 → 459
Google Business Profile interactions
Dusty Dog Grooming
153
Calls
Google Business Profile
253
Direction requests
Google Business Profile
2,100+
Profile views
Google Business Profile
~1,800
Google Search impressions
Dusty Dog Grooming
5.9
Average Google Search position
Dusty Dog Grooming
3,500+
YouTube Ads impressions
Dusty Dog Grooming
990
YouTube Ads engagements
Dusty Dog Grooming
~28%
YouTube Ads interaction rate
Dusty Dog Grooming
~$0.047
YouTube Ads cost per view
Dusty Dog Grooming
Reported project metrics. Channel measures are shown separately and are not combined into a single campaign total.
- Approximately 1.7-second mobile load time.
- First-page Google visibility and growth in organic traffic and sessions.
- Visibility and recommendations across ChatGPT, Gemini, and Perplexity.
What this meant for the business
More people found the salon and took practical next steps: calling the business or requesting directions. Search, website, and campaign reporting made those interactions visible across the marketing activity.