Client case study · Yoga & wellness
Yoga Hrvatska.
Bringing international SEO, paid search, and measurement into one conversion journey.
01 The context
A clearer path from
discovery to action.
Yoga Hrvatska’s project covered search marketing across the European Union, United Kingdom, and United States. The work joined organic discovery, paid acquisition, landing pages, and tracking.
The challenge
Build a connected search and measurement approach for multiple international markets, from search intent to the actions taken on the website.
My role
Delivered technical SEO, international keyword mapping, content clusters, local SEO, Google Search Ads, landing-page optimization, event tracking, conversion imports, audiences, and retargeting.
02 The approach
Connecting the right pieces.
Strategy
- Connect international keyword mapping and content clusters with Google Search Ads across EU, UK, and US markets.
- Align landing-page optimization with the conversion journey and the intent behind the search.
- Establish event tracking, conversion imports, and audience foundations to support measurement and retargeting.
Implementation
- Delivered technical SEO, local SEO, international keyword mapping, and content clusters.
- Worked on Google Search Ads and landing-page optimization for the target markets.
- Implemented GA4 and Google Tag Manager event tracking, including form tracking and conversion imports.
- Set up custom audiences and retargeting to connect acquisition with return visits.
Google Ads · GA4 · Google Tag Manager · Event tracking · Conversion imports · Custom audiences
03 Project outcomes
A connected foundation for growth.
- An integrated SEO and paid-search approach across EU, UK, and US markets.
- Landing-page optimization connected to the conversion journey.
- GA4 and GTM events, conversion imports, custom audiences, and retargeting foundations.
What this meant for the business
The work connected search targeting, landing pages, and measurement across international markets. It established the implementation foundations needed to understand the conversion journey and support audience-based follow-up.